Founding Partners
Passionbrand was founded in 2005 by Helen Edwards and Derek Day. The partners are very much hands-on and at least one, and more usually both, will be centrally involved in every project.
London Business School MBA
PhD in marketing
Teaches brand management at
London Business School
Author, From Marginal to Mainstream:
why tomorrow’s brand growth will come
from the fringes – and how to get there first.
Award-winning columnist for
Marketing Week. Keynote speaker at
Festival of Marketing
Has created and developed global
brand ideas for Mercedes-Benz,
Emirates, Unilever, The BBC
Co-author, Creating Passion Brands:
how to build emotional brand
connection with consumers
Contributor to Marketing and
Market Leader
Work published in 11 D&AD Annuals
in five creative disciplines
New York One Show Gold winner