- Brand positioning
- Brand architecture
- Global
Social-selling brands, team-building process
Passionbrand’s work for this Swedish-based, global beauty and wellness brand incorporated an inspiring and competitive positioning for a new wellness concept and a portfolio and brand architecture initiative across the entire range. For both, the brand’s distinctive social-selling business model was a key influence and guiding light. A workshop-based process for both projects, with team building as a vital by-product of the work.