Read Helen’s award-winning columns

In eight years as a columnist for Marketing, Campaign and now Marketing Week, Passionbrand co-founder Helen Edwards has written over 400 columns on all aspects of branding. She is a winner of both the PPA and BSME Business Columnist of the Year award.

Latest: Let’s ladder down
What will ensue from this will not be a report, but action: a multidisciplinary programme of improvement so far-reaching and demanding that we will call it ‘extreme basics