Column

Read Helen’s award-winning columns

In eight years as a columnist for Marketing, Campaign and now Marketing Week, Passionbrand co-founder Helen Edwards has written over 400 columns on all aspects of branding. She is a winner of both the PPA and BSME Business Columnist of the Year award.


Latest: The question of purpose
Business likes to bring a bit of dignified terminology to the crystallisation of decisions arrived at in these moments of introspection