Column
Read Helen’s award-winning columns
In eight years as a columnist for Marketing, Campaign and now Marketing Week, Passionbrand co-founder Helen Edwards has written over 400 columns on all aspects of branding. She is a winner of both the PPA and BSME Business Columnist of the Year award.
People still wait too long in lines, still get nonsensical responses from bots with names like Samantha or Abigail and still stand at hotel check-in desks feeling like a unit to be processed
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