READ HELEN’S AWARD-WINNING COLUMNS

In 12 years as a columnist for Marketing, Campaign and now Marketing Week, Passionbrand co-founder Helen Edwards has written over 400 columns on all aspects of branding. She is a winner of both the PPA and BSME Business Columnist of the Year award.

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'Make this the year you innovate'

The received wisdom is to advertise your way out of a downturn. There is a better way.

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