Read Helen’s award-winning columns

In eight years as a columnist for Marketing, Campaign and now Marketing Week, Passionbrand co-founder Helen Edwards has written over 400 columns on all aspects of branding. She is a winner of both the PPA and BSME Business Columnist of the Year award.

Latest: Alt-marketing confidence
Introducing a sub-category completely unknown in the US before 2016, Oatly overcame initial consumer doubt to grow 15-fold in two years