READ HELEN’S AWARD-WINNING COLUMNS

In 12 years as a columnist for Marketing, Campaign and now Marketing Week, Passionbrand co-founder Helen Edwards has written over 400 columns on all aspects of branding. She is a winner of both the PPA and BSME Business Columnist of the Year award.

Helens Columns

Latest

MarketingWeek Logo
'Big is beautiful'

Why do marketers seem to prefer working on niche brands?

SEARCH ARCHIVE BY SUBJECT: