Column

Read Helen’s award-winning columns

In eight years as a columnist for Marketing, Campaign and now Marketing Week, Passionbrand co-founder Helen Edwards has written over 400 columns on all aspects of branding. She is a winner of both the PPA and BSME Business Columnist of the Year award.


Latest: The people principle
Don't be surprised to hear consumers talk the language of permanent boycott for brands that have publicly revealed their hardness of heart