Column

Read Helen’s award-winning columns

In eight years as a columnist for Marketing, Campaign and now Marketing Week, Passionbrand co-founder Helen Edwards has written over 400 columns on all aspects of branding. She is a winner of both the PPA and BSME Business Columnist of the Year award.


Latest: The curse of convergence
Unconverge if you can. It isn’t easy but it is a thrill – the way marketing should be