Column
Read Helen’s award-winning columns
In eight years as a columnist for Marketing, Campaign and now Marketing Week, Passionbrand co-founder Helen Edwards has written over 400 columns on all aspects of branding. She is a winner of both the PPA and BSME Business Columnist of the Year award.
Business likes to bring a bit of dignified terminology to the crystallisation of decisions arrived at in these moments of introspection
Search archive by subject:
- Advertising
- Best practice branding
- Brand creation and acquisition
- Brand language
- Brands, ethics and society
- Capability building
- Consumer psychology
- Creativity
- Demographics
- Global branding
- Innovation
- Insights
- Internal marketing
- Leadership
- Marketing momentum
- Metrics
- Pricing and value
- Purpose
- Rebranding
- Research
- Service delivery
- Social and engagement marketing
- Talent
- Targeting
- Team dynamics
- Values and trust