Column
Read Helen’s award-winning Marketing & Campaign columns
In over five years as an award-wining columnist for Marketing magazine – and now with a weekly slot in Campaign – Helen Edwards has written more than 300 columns on all aspects of branding. She is the PPA Business Columnist of the Year, was a previous winner in 2011, and has been shortlisted five more times.
Scandinavian brands bear this same stamp of open duality. They embrace the extremes of individual genius in their creation and ubiquitous benefit in their application
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