Read Helen’s award-winning columns

In eight years as a columnist for Marketing, Campaign and now Marketing Week, Passionbrand co-founder Helen Edwards has written over 400 columns on all aspects of branding. She is a winner of both the PPA and BSME Business Columnist of the Year award.

Latest: Creative blind spots
Creative blind spots either mean that you get, at best, an acceptably fresh variation on the usual norm or, at worst, another clichéd execution that makes you look just like all your competitors