Read Helen’s award-winning columns

In eight years as a columnist for Marketing, Campaign and now Marketing Week, Passionbrand co-founder Helen Edwards has written over 400 columns on all aspects of branding. She is a winner of both the PPA and BSME Business Columnist of the Year award.

Latest: My 2020 wish-list
These aren’t predictions, and the potential changes I feel most passionately about might well run counter to yours. That’s marketing for you