Column

Read Helen’s award-winning Marketing & Campaign columns

helen1

 

In over five years as an award-wining columnist for Marketing magazine – and now with a weekly slot in Campaign – Helen Edwards has written more than 300 columns on all aspects of branding. She is the PPA Business Columnist of the Year, was a previous winner in 2011, and has been shortlisted five more times.


Latest: Big consumer is watching you
Wouldn't we behave differently if a powerful, connected consumer representation were sitting right behind our shoulders?