Column
Read Helen’s award-winning columns
In eight years as a columnist for Marketing, Campaign and now Marketing Week, Passionbrand co-founder Helen Edwards has written over 400 columns on all aspects of branding. She is a winner of both the PPA and BSME Business Columnist of the Year award.
Don't be surprised to hear consumers talk the language of permanent boycott for brands that have publicly revealed their hardness of heart
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