Column

Read Helen’s award-winning columns

In eight years as a columnist for Marketing, Campaign and now Marketing Week, Passionbrand co-founder Helen Edwards has written over 400 columns on all aspects of branding. She is a winner of both the PPA and BSME Business Columnist of the Year award.


Latest: Marketing momentum
We’re running out of excuses here. We need to move more crisply in our considered marketing decisions, and take the flab out of our quotidian processes and systems