Column
Read Helen’s award-winning columns
In eight years as a columnist for Marketing, Campaign and now Marketing Week, Passionbrand co-founder Helen Edwards has written over 400 columns on all aspects of branding. She is a winner of both the PPA and BSME Business Columnist of the Year award.
These aren’t predictions, and the potential changes I feel most passionately about might well run counter to yours. That’s marketing for you
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