READ HELEN’S AWARD-WINNING COLUMNS

In 10 years as a columnist for Marketing, Campaign and now Marketing Week, Passionbrand co-founder Helen Edwards has written over 400 columns on all aspects of branding. She is a winner of both the PPA and BSME Business Columnist of the Year award.

Helens Columns

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'Conspicuous non-consumption'

"Sometimes, the liberal consumption of the new, sleek and smart implies the retirement of whole genera of the old, clumsy and absurdly mono-purposed"

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