Column

Read Helen’s award-winning columns

In eight years as a columnist for Marketing, Campaign and now Marketing Week, Passionbrand co-founder Helen Edwards has written over 400 columns on all aspects of branding. She is a winner of both the PPA and BSME Business Columnist of the Year award.


Latest: Localism goes global
It is innovation that should be the priority now for any big-brand marketer that seeks to play from strength.