Column
Read Helen’s award-winning columns
In eight years as a columnist for Marketing, Campaign and now Marketing Week, Passionbrand co-founder Helen Edwards has written over 400 columns on all aspects of branding. She is a winner of both the PPA and BSME Business Columnist of the Year award.
If agencies have fallen out of love with the classic ad slogan, many marketers haven’t
Search archive by subject:
- Advertising
- Best practice branding
- Brand creation and acquisition
- Brand language
- Brands, ethics and society
- Capability building
- Consumer psychology
- Creativity
- Demographics
- Global branding
- Innovation
- Insights
- Internal brand engagement
- Internal marketing
- Leadership
- Marketing momentum
- Metrics
- Pricing and value
- Purpose
- Rebranding
- Research
- Service delivery
- Social and engagement marketing
- Talent
- Targeting
- Team dynamics
- Values and trust