Read Helen’s award-winning columns

In eight years as a columnist for Marketing, Campaign and now Marketing Week, Passionbrand co-founder Helen Edwards has written over 400 columns on all aspects of branding. She is a winner of both the PPA and BSME Business Columnist of the Year award.

Latest: What’s humanly possible
People still wait too long in lines, still get nonsensical responses from bots with names like Samantha or Abigail and still stand at hotel check-in desks feeling like a unit to be processed