Column
Read Helen’s award-winning Marketing & Campaign columns
In over five years as an award-wining columnist for Marketing magazine – and now with a weekly slot in Campaign – Helen Edwards has written more than 300 columns on all aspects of branding. She is the PPA Business Columnist of the Year, was a previous winner in 2011, and has been shortlisted five more times.
Any marketer not working backwards from a deep understanding of their customers’ needs is failing at the most elemental part of the job they are paid for
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