Our co-founder, Helen Edwards, regularly speaks at global marketing festivals as well as corporate business events. Her latest talk at the Festival of Marketing covered tangible techniques for marketers to embrace when building competitive, future-looking strategies for their brands.

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Two major mergers triggered the need for a complete overhaul of the brands in KCI’s Advanced Wound Dressing portfolio. In a B2B market fragmented by niche claims, we returned the brands’ focus to the central need in wound care: moisture control.

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Passionbrand recent work


A photo of Helen Edwards
Helen Edwards

London Business School MBA

PhD in marketing

Teaches brand management at
London Business School

Author, From Marginal to Mainstream:
why tomorrow’s brand growth will come
from the fringes – and how to get there first.

Award-winning columnist for
Marketing Week. Keynote speaker at
Festival of Marketing

Derek Day

Has created and developed global
brand ideas for Mercedes-Benz,
Emirates, Unilever, The BBC

Co-author, Creating Passion Brands:
how to build emotional brand
connection with consumers

Contributor to Marketing and
Market Leader

Work published in 11 D&AD Annuals
in five creative disciplines

New York One Show Gold winner