At London Business School’s inaugural ‘Think Ahead’ panel event, Passionbrand’s Helen Edwards (below, second from right) talked about consumer-driven disruption as the new fuel for growth. It’s a theme she has inspired audiences with in several other talks this year.
As part of our work for J&J’s surgical vision brand TECNIS, Passionbrand scripted and produced a suite of videos aimed at diverse audiences: surgeons, employees, prospective cataract patients. This inspiring 4-minute patient story, directed by Bas Verwoerd of Fono, Amsterdam, was one of them.
London Business School MBA
PhD in marketing
Teaches brand management at
London Business School
Author, From Marginal to Mainstream:
why tomorrow’s brand growth will come
from the fringes – and how to get there first.
Award-winning columnist for
Marketing Week. Keynote speaker at
Festival of Marketing
Has created and developed global
brand ideas for Mercedes-Benz,
Emirates, Unilever, The BBC
Co-author, Creating Passion Brands:
how to build emotional brand
connection with consumers
Contributor to Marketing and
Work published in 11 D&AD Annuals
in five creative disciplines
New York One Show Gold winner