12 years’ experience in brand strategy and qualitative research. Worked at Added Value (WPP) and Big Green Door before turning consultant. Skilled in brand positioning, portfolio strategy, innovation and comms development.

Has worked across a wide range of sectors including FMCG, healthcare, alcoholic beverages, luxury and retail with clients including Diageo, Discovery Communications, SAB Miller, Johnson & Johnson and Unilever.

15 years’ experience in branding, marketing and communications. Began her career at Shell International. Joined the brand team at the Co-operative Bank, overseeing the strategic review when the organisation converged its banking and insurance businesses to become Co-operative Financial Services. As a consultant, has extensive experience in leading strategic brand, design, innovation and communications projects. Has worked with brands across a broad range of sectors including Yorkshire Building Society, Clydesdale & Yorkshire Bank, Johnson & Johnson, Mubadala, Breakthrough Breast Cancer, BMW, Ford, Freeview, Diageo, Waitrose, Astra Zeneca and EDF Energy.

Sofie graduated in 2013 from the University of Bath with a first class MSc in Management and Marketing after having worked for LBi in the creative department with brands such as Peroni and Sony. She joined Passionbrand in December 2013 and has since been involved in branding projects for Smith & Nephew, Freeview, Yorkshire Building Society, Johnson & Johnson and Avon.

Will joined the Passionbrand team in 2011 after working with easyJet, contributed brilliantly on EDF Energy, Kallo and Smith & Nephew, then left in 2014 to complete a three-month course for advertising planners in Miami. He has since partnered with us on global initiatives for Avon and Johnson & Johnson.

Will has an MSc in Marketing from the University of Bath and a First in Economics and Management from St Hugh’s College, Oxford.

20 years global marketing experience, working on some of Johnson & Johnson’s most iconic brands: Johnson’s Baby, Neutrogena, Clean & Clear. Founder member of Johnson & Johnson Marketing Excellence team responsible for global capability building.

Developed Johnson & Johnson Marketing Capability Diagnostic tool. Has run marketing capability-building workshops in over 30 countries on four continents. Has trained all levels – from CMO through to new starter – across multiple disciplines.

MBA.

20 years working in marketing and management consultancy.

Expertise in customer experience design and across a range of industries and clients including Coca-Cola, BAT and Logitech.

Guest lecturer at London Business School.

An award-winning art director with 30 years experience, Carol Cass trained originally as a commissioning art editor, and worked as an art buyer for the first six years of her advertising career. Her hands-on experience is vast and includes Unilever (global), Kraft, Kellogg, BT, GM, Qantas and Bayer. For Passionbrand she has successfully commissioned and overseen major photographic initiatives, ensuring high quality-control standards and good value for money.

After working as a Product Designer Jamie took a Masters in Vehicle Design at the Royal College of Art. During his time there he won the industry prize in association with General Electric, and an award at the Paris Motor Show sponsored by 3M. On graduating he joined Volkswagen AG as an Advanced Concept designer, exploring new opportunities for the brands Audi and Volkswagen. Now based back in the UK he is currently working with Passionbrand as a designer and has developed strong graphic input on Smith & Nephew, Yorkshire Building Society, Alliance Medical and Mitchells & Butlers.