Founding Partners

Passionbrand was founded in 2005 by Helen Edwards and Derek Day. The partners are very much hands-on and at least one, and more usually both, will be centrally involved in every project.

A photo of Helen Edwards
Helen Edwards

London Business School MBA

PhD in marketing

Teaches brand management at
London Business School

Author, From Marginal to Mainstream:
why tomorrow’s brand growth will come
from the fringes – and how to get there first.

Award-winning columnist for
Marketing Week. Keynote speaker at
Festival of Marketing

Derek Day

Has created and developed global
brand ideas for Mercedes-Benz,
Emirates, Unilever, The BBC

Co-author, Creating Passion Brands:
how to build emotional brand
connection with consumers

Contributor to Marketing and
Market Leader

Work published in 11 D&AD Annuals
in five creative disciplines

New York One Show Gold winner