CLARITY OF PURPOSE MEETS CLARITY OF LANGUAGE

Passionbrand worked with the leadership of this government-funded agency to reframe its purpose and develop clearer, pithier language to inspire the disparate groups it works with: academia, commercial energy giants, independents, inventors, civil servants, policy makers.

And, of course, its own employees; leadership will not get far without them all playing their part. So we took care to involve the Catapult’s own people in the process throughout, and developed a brand engagement initiative to help launch and embed the new strategy, language and communications approach.