- Brand positioning
- Internal brand engagement
Inspiring the world’s consumers – and the people on the inside, too
Headquartered in Bonn, Germany, Fairtrade International is the governing body of the worldwide federation of Fairtrade organisations, with responsibilities for policy, priorities and overall messaging for this pioneer of labelling and certifying.
Passionbrand has worked with Fairtrade on a number of marketing initiatives, including workshops and follow-up development for a new global brand positioning – ‘Unleashing the power of the many’ – and internal brand engagement sessions for Fairtrade teams from around the world.
Helen Edwards has also spoken at the Fairtrade Foundation (UK) conference in 2014, with a talk about ways to turn sky-high consumer awareness into stronger consumer action.