- Marketing strategy
- Brand positioning
- Brand idea
- Marketing training
Long-term partnership across multiple global brands
Since the foundation of our business in 2005 we have worked in tandem with J&J’s global marketing teams, to develop more cohesive and inspiring ‘brand footprint’ (and more recently, Brand Spotlight) definitions. Our work over that decade has involved some of J&J’s most famous consumer brands in skincare, eye-care, wound-care, digestive health and oral health.
Passionbrand has also developed and co-moderated capability-building sessions for J&J’s senior marketing teams around the world, to align far-flung teams behind consistent, best-practice principles in equity enhancement and brand activation.
“The principles and approach used by Passionbrand are rooted in careful and in-depth studies of what makes a consumer connect with a brand. This, married with a wealth of agency and client real life experience, sets them aside from most alternatives when it comes to finding big powerful ideas to build brands. I have worked with them on both strategic and ‘get things done fast’ projects and have always been surprised by the innovative thinking which is always practical and possible to make happen.”Gary Bembridge, Vice President, Beauty CareJohnson & Johnson