- Marketing strategy
- Brand positioning
- Brand idea
- Marketing training
Long-term partnership across multiple global brands
Since the foundation of our business in 2005 we have worked in tandem with J&J’s global marketing teams, to develop more cohesive and inspiring ‘brand footprint’ (and more recently, Brand Spotlight) definitions.
Our work over that period has involved some of J&J’s most famous consumer brands in a wide range of sectors, from eye-care to digestive health. In professional healthcare, Passionbrand has worked alongside J&J teams to develop marketing strategy and creative expression for brands within medical devices and pharmaceuticals.
Passionbrand has partnered with J&J teams on some of their most famous global brands in consumer healthcare, and in the professional healthcare sector we have worked on brands in surgical vision, cardiac care and stroke solutions.
As part of our work for J&J’s surgical vision brand TECNIS, Passionbrand scripted and produced a suite of videos aimed at diverse audiences: surgeons, employees, prospective cataract patients. This inspiring 4-minute patient story, directed by Bas Verwoerd of Fono, Amsterdam, was one of them.