• Innovation
  • Naming
  • Brand architecture

Innovating from purpose

Kenvue is the $37bn spinoff of the Johnson & Johnson Consumer Healthcare Division. The business is responsible for the continued growth of famous global brands such as Tylenol, Calpol, Nicorette, Imodium and Neutrogena.

Passionbrand was commissioned early in the new group’s genesis to partner the senior marketing team on a cross-cultural, purpose-driven, innovation initiative.