NAILING THE BRAND’S VALUES AND DEMONSTRATING IT IN ACTION

‘Building Society, nationwide’ is the Nationwide slogan and core purpose, but how could words become actions beyond the products? After successfully tackling online bullying the team wanted to find new ways to bring their brand purpose to life that could be executed across all internal and external touchpoints. Passionbrand led a cross-disciplinary team to generate ideas, test concepts and build internal commitment.