Fostering pride for people with one of the toughest jobs on earth

An initiative for a pioneering PCT Foundation Trust: Liverpool Provider Services. The objective was to bring a greater sense of cohesion and pride to teams who practise their care out in the community, at the sharp end of everyday life. Involved filming a brand DVD, mostly at night, in some of Liverpool’s most deprived districts.

“Passionbrand had an innovative approach to involving staff and were able to articulate staff views in a way that they recognised as their own. They did away with the ‘management speak’, and 6 months following implementation of the recommendations, staff are commenting on the difference. They believe that managers are really listening.”Bernie Cuthel, Chief ExecutiveLiverpool Provider Services