As part of our work for J&J’s surgical vision brand TECNIS, Passionbrand scripted and produced a suite of videos aimed at diverse audiences:surgeons, employees, prospective cataract patients. These inspiring 4-minute patient stories were directed by Bas Verwoerd of Fono, Amsterdam.


3M + KCI

Two major mergers triggered the need for a complete overhaul of the brands in KCI’s Advanced Wound Dressing portfolio. In a B2B market fragmented by niche claims, we returned the brands’ focus to the central need in wound care: moisture control.