Clients
  • Brand idea
  • Brand activation
  • Global

A new brand idea and fresh ways to bring it to life

A global initiative with overlapping objectives: to develop a new, global brand idea for Airwick and to create fresh ways to get the brand in front of consumers. The project culminated in a one-day session with Airwick’s senior global marketers, and global ad agency Euro, mapping new touchpoints using Passionbrand’s Zones of Brand Perception framework.

The ‘Zones of Brand Perception’ is a tool we use to help clients develop a consistent and cohesive brand experience. Stimuli closer to the centre are felt more intensely by consumers than those further out. So the process is structured to work from the inner zone outwards, ensuring that your brand identity is made vivid at every consumer touch point, starting with the product itself.