- Brand idea
- Brand activation
A new brand idea and fresh ways to bring it to life
A global initiative with overlapping objectives: to develop a new, global brand idea for Airwick and to create fresh ways to get the brand in front of consumers. The project culminated in a one-day session with Airwick’s senior global marketers, and global ad agency Euro, mapping new touchpoints using Passionbrand’s Zones of Brand Perception framework.