• Marketing training
  • Brand touchpoint development

A training initiative for the bank’s 200 marketing professionals. The sessions were built around Passionbrand’s Zones of Brand Perception framework – which helps identify, originate and prioritise brand touchpoints by viewing them strictly from the customer’s point of view.

The ‘Zones of Brand Perception’ is a tool we use to help clients develop a consistent and cohesive brand experience. Stimuli closer to the centre are felt more intensely by consumers than those further out. So the process is structured to work from the inner zone outwards, ensuring that your brand identity is made vivid at every consumer touch point, starting with the product itself.