Bringing perception to reality

This was a year-long involvement that culminated in a complete marketing makeover for this upmarket home-care brand. By the end, the brand’s positioning, identity and communications finally did justice to its remarkable product and service standards.

Creative implementation for the new positioning was developed directly by Passionbrand, and involved a range of communications disciplines, from logo design to TV advertising.

“When we started on the project together, we set you a challenge to transform our brand into one that was market leading and that got our distinct message across. I feel that you succeeded brilliantly and that we have now changed our image from a rather tired, uninspired brand to a much more modern one which really fits with what we do, and, more importantly, conveys this message to our customers.”Richard McMullan, Managing DirectorSliderobes Group