- Brand positioning
- Internal engagement
Uniting two sides of the business
In big utility companies there is a tendency for two sides of the business to feel split. On the one hand, there are those in the ‘heroic’ roles, getting water where it’s needed, cleansing waste, fixing leaks, managing vast reserves. And on the other, you have those on the service side, dealing with customers of all kinds and often fielding complaints.
Passionbrand worked with Southern Water to develop an inspiring positioning that could appeal to its customer base – both consumer and business – and, just as importantly, unite its own workforce, and make everyone feel proud to be part of one team.