- New brand development
A new twist on a classic casual dining format
As part of a strategic move into the rapidly-growing casual dining market, Tesco saw an opportunity to bring the popular appeal of carvery into its largest stores. The big question was how to create a concept that would be relevant throughout the day – from 7am to 10pm.
Passionbrand’s answer was DECKS, a welcoming, informal space with a range of ‘food decks’ serving different things at different times: a fantastic breakfast deck for earlybirds, the irresistible pastry deck for afternoon tea, a healthy salad deck throughout the day and the hero carving deck for main-meal times.