Uniting an impassioned voluntary population

Victim Support’s network of over 8,000 volunteers offers emotional and practical support to every victim of every crime, and its specialist Witness Service helps to guide witnesses through the complexity of the court system.

In 2009, Victim Support changed from being a federation of over 100 local groups to a single, national organisation, and brand. Passionbrand was briefed to develop a new brand positioning and brand idea that would inspire, motivate and unite the organisation and provide a platform for fundraising and campaigning.

“Passionbrand have been instrumental in helping to redefine the Victim Support brand and create a new positioning that will sit at the heart of all of our communications. This is the springboard that we needed to build the profile, awareness and understanding of Victim Support with our different audiences. Their energy and enthusiasm meant that they really got under the skin of the organisation which was reflected in the insightful and compelling brand positioning.”Guy North, Executive Director of MarketingVictim Support