APG ‘Battle of Big Thinking’

The APG’s ‘Battle of Big Thinking’ format isn’t like your average industry talk. For each marketing sub-discipline, three speakers are given 15 minutes each to impress a super-smart audience of agency planners and marketers with voting machines in their hands. At the end of the three presentations, with the speakers still on stage, the audience winner for that round is declared.
In the inaugural BoBT, in 2006, Passionbrand prevailed in its ‘branding’ round against presentations from M&C Saatchi and Interbrand, with a talk entitled ‘Infrequently Asked Questions’. Five years on, the APG, along with their event partner Campaign, raised the stakes and pitted previous winners against one another in the so-called ‘Clash of the Titans.’ Flanked this time by BBH and WCRS, Passionbrand again prevailed with ‘Dirty lessons learned the hard way.’