QSP Summit 2023

The QSP Summit is a massive leadership and marketing conference that takes place every year in the beautiful Portuguese city of Porto. In her main stage session, Helen observed that the biggest challenge facing leaders today was growth – or, rather, the lack of it. Drawing on themes from two years of cross-cultural research for her latest book, she cautioned that there was no point seeking growth in the usual places, but that brave marketing leaders will need to start probing the unusual ones.