Brand language
Three ingredients for a great slogan – with a look at the election ones, which aren’t.
Here’s a communications trope that agencies and copywriters love. Think twice before you join them.
In her last weekly column, before Marketing went monthly, Helen takes a swipe at business and branding jargon
Regardless of how young your audience may be, remember that words age well
How do you ensure a distinct and consistent tone of voice across touchpoints?
Slogans come in two kinds. Which is yours?
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