Here’s a communications trope that agencies and copywriters love. Think twice before you join them.
In her last weekly column, before Marketing went monthly, Helen takes a swipe at business and branding jargon
Regardless of how young your audience may be, remember that words age well
How do you ensure a distinct and consistent tone of voice across touchpoints?
Slogans come in two kinds. Which is yours?
SEARCH ARCHIVE BY SUBJECT:
- Best practice branding
- Brand creation and acquisition
- Brand language
- Brands, ethics and society
- Capability building
- Consumer psychology
- Global branding
- Internal marketing
- Marketing momentum
- Pricing and value
- Service delivery
- Social and engagement marketing
- Team dynamics
- Values and trust