Column by subject

Brand language


Let’s junk the jargon Marketing, March 2013

In her last weekly column, before Marketing went monthly, Helen takes a swipe at business and branding jargon


The age of words Marketing, January 2013

Regardless of how young your audience may be, remember that words age well


The right tone Marketing, July 2011

How do you ensure a distinct and consistent tone of voice across touchpoints?


A slogan is forever Marketing, May 2011

Slogans come in two kinds. Which is yours?