Brand language

First person, second thoughts
Marketing Week, February 2022

Here’s a communications trope that agencies and copywriters love. Think twice before you join them.

Let’s junk the jargon
Marketing, March 2013

In her last weekly column, before Marketing went monthly, Helen takes a swipe at business and branding jargon

The age of words
Marketing, January 2013

Regardless of how young your audience may be, remember that words age well

The right tone
Marketing, July 2011

How do you ensure a distinct and consistent tone of voice across touchpoints?

A slogan is forever
Marketing, May 2011

Slogans come in two kinds. Which is yours?