Brands, ethics and society

Body Shop blues
Marketing Week, November 2023

Why just being a good citizen doesn’t make you a great brand

The respect instinct
Marketing Week, October 2023

What right do brands have to stand in judgment of their customers?

Staying conscious
Marketing Week, May 2023

What is ‘conscious capitalism’? And how can marketers help make it happen?

Conspicuous non-consumption
Marketing Week, November 2021

At COP26, they kept saying we should all consume less. What should marketers say to that?

Brand survivors
Marketing Week, February 2021

What happens when your carefully nurtured hotel brand morphs into a brand for a quarantine prison?

Big consumer is watching you
Campaign, November 2017

In the lawless, frontier landscape of the internet, how do marketers calibrate their concsciences and stay ethical?

Decide for good
Campaign, November 2016

Sometimes, what’s right at the societal level causes all kinds of ructions inside the organisation. What to do?

Positively frightening
Campaign, May 2016

Scaremongering is a risky strategy, as the EU referendum ‘Remain’ campaign showed

First do no harm
Marketing, February 2016

Why it is time for a Hippocratic oath for brands

Disposable outcomes
Marketing, January 2013

Beware social studies that spin big headlines from thin data

The business of giving
Marketing, April 2012

Charities employ the same tactics as commercial businesses, so why should they merit special treatment?

The vital vulnerability
Marketing, February 2012

The 2012 Olympics’ “clean stadia policy” failed to protect it from the stain of controversy, reminding us why brands were created in the first place

Being patient with choice
Marketing, June 2011

Choice and competition may help the NHS raise standards, but don’t expect patients to be positive

Thick and fat
Marketing, February 2011

How can the food industry defend itself in the wake of continuous criticism?