Column by subject

Brands, ethics and society


Big consumer is watching you Campaign, November 2017

In the lawless, frontier landscape of the internet, how do marketers calibrate their concsciences and stay ethical?


Decide for good Campaign, November 2016

Sometimes, what’s right at the societal level causes all kinds of ructions inside the organisation. What to do?


The price of purpose Campaign, June 2016

It’s one thing for brands to talk about having a social purpose – quite another to actually achieve it


Positively frightening Campaign, May 2016

Scaremongering is a risky strategy, as the EU referendum ‘Remain’ campaign showed


First do no harm Marketing, February 2016

Why it is time for a Hippocratic oath for brands


Disposable outcomes Marketing, January 2013

Beware social studies that spin big headlines from thin data


The business of giving Marketing, April 2012

Charities employ the same tactics as commercial businesses, so why should they merit special treatment?


The vital vulnerability Marketing, February 2012

The 2012 Olympics’ “clean stadia policy” failed to protect it from the stain of controversy, reminding us why brands were created in the first place


Being patient with choice Marketing, June 2011

Choice and competition may help the NHS raise standards, but don’t expect patients to be positive


Thick and fat Marketing, February 2011

How can the food industry defend itself in the wake of continuous criticism?