Pricing and value

What price happiness?
Marketing Week, February 2023

Is anybody really happy paying the BBC licence fee? Come to that, is anybody really happy paying for anything, ever?

Surviving the edit
Marketing Week, April 2022

Cut, cut, cut. It’s not hard to see how consumers will react to the cost-of-living crisis. Where does that leave your brand?

The right stuff
Campaign, April 2017

Retailer Next says today’s consumers are ‘buying less stuff’. Helen says Next needs to work harder on its product and pricing

Fit and fighting
Campaign, October 2016

Tesco v Unilever is a reminder that price is a flashpoint in the battle for consumer hearts and minds

Pricing pioneers
Campaign, June 2016

Pricing is an underused tool. Helen reveals the three questions you need to ask to ensure you’re using it better

A good price
Marketing, June 2012

What does your pricing say about your brand?

The deal is off
Marketing, February 2012

Why Groupon-style discounting is no way to attract valuable new customers

Value and habit
Marketing, February 2012

Why value brands aren’t always cheap