Pricing and value
Is anybody really happy paying the BBC licence fee? Come to that, is anybody really happy paying for anything, ever?
Cut, cut, cut. It’s not hard to see how consumers will react to the cost-of-living crisis. Where does that leave your brand?
Retailer Next says today’s consumers are ‘buying less stuff’. Helen says Next needs to work harder on its product and pricing
Tesco v Unilever is a reminder that price is a flashpoint in the battle for consumer hearts and minds
Pricing is an underused tool. Helen reveals the three questions you need to ask to ensure you’re using it better
What does your pricing say about your brand?
Why Groupon-style discounting is no way to attract valuable new customers
Why value brands aren’t always cheap
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