Column by subject

Metrics


The measure of a marketer Marketing Week, June 2019

How do you measure creativity without dampening it? Welcome to one of the toughest facets of marketing


Measuring in vain Marketing, February 2013

What are ‘vanity metrics’ and how can we avoid them?


The beautiful truth Marketing, May 2012

Data visualisation is an amazing tool, but we must not value aestheticism over truth