Why we should be on our guard about so-called behavioural science

Does nudging really have a place in marketing? It does, but not in the way those behavioral scientists think

Why it’s more important to understand what people don’t want, than what they do

Behavioral economics can help us understand irrational consumer behavior – and ours

Choice is good, but when it becomes overwhelming, expect some strange behavior from consumers

New research shows that the human capacity for memory is vastly greater than previously thought. How should marketers react?

When people feel small, they consume big. Another moral dilemma for food and beverage brands

Give people a ‘nudge’ and it’s just possible you might get a kicking back

When brands withdraw consumer privileges the principle of ‘loss aversion’ kicks in. Be afraid. Be very afraid

Why distinctive, ‘top-choice’ brands aren’t so strong when it comes to consensus decisions

What is the Diderot Effect? And why does it matter to brands?