Consumer psychology

The power of replication
Marketing Week, September 2023

Why we should be on our guard about so-called behavioural science

Taking aim at nudge theory
Marketing Week, May 2021

Does nudging really have a place in marketing? It does, but not in the way those behavioral scientists think

Imbalance of power
Campaign, May 2017

Why it’s more important to understand what people don’t want, than what they do

Irrational marketing
Campaign, January 2017

Behavioral economics can help us understand irrational consumer behavior – and ours

Tough choice
Campaign, December 2016

Choice is good, but when it becomes overwhelming, expect some strange behavior from consumers

Mind my mind
Marketing, March 2016

New research shows that the human capacity for memory is vastly greater than previously thought. How should marketers react?

Supersize my ego
Marketing, May 2012

When people feel small, they consume big. Another moral dilemma for food and beverage brands

Misbehavioural economics
Marketing, April 2012

Give people a ‘nudge’ and it’s just possible you might get a kicking back

Bad losers
Marketing, May 2011

When brands withdraw consumer privileges the principle of ‘loss aversion’ kicks in. Be afraid. Be very afraid

When second is best
Marketing, March 2011

Why distinctive, ‘top-choice’ brands aren’t so strong when it comes to consensus decisions

The Diderot Effect
Marketing, November 2010

What is the Diderot Effect? And why does it matter to brands?