Column by subject

Creativity


The fuel of fear Campaign, June 2018

The surprising role of fear in breakthrough creative brilliance


Creative drift Marketing, April 2016

What can creative teams learn from vloggers?


Neither method nor magic Marketing, March 2015

An idea is the cornerstone of any marketing endeavour – but how do we produce them? Helen has the answer


The karaoke crowd Marketing, October 2014

Crowdsourcing is to commercial creativity what the karaoke machine is to pop


Creative answers Marketing, August 2014

Struggling to judge and comment on creative work? Helen has tips for even the newest marketer


Ideas aren’t us Marketing, June 2012

Those who say “everyone is creative” are being creative with the truth


A flaw in the logic Marketing, November 2011

Logic or magic? Which matters most in the generation of great creative ideas?