Chief Missing Officer
Marketing Week, March 2024

Why every marketer needs a chief creative officer – even if they don’t need an agency

Digital is a downstream discipline
Marketing Week, April 2021

Are marketers right to expect big, brand ideas from digital agencies?

The fuel of fear
Campaign, June 2018

The surprising role of fear in breakthrough creative brilliance

Creative drift
Marketing, April 2016

What can creative teams learn from vloggers?

Neither method nor magic
Marketing, March 2015

An idea is the cornerstone of any marketing endeavour – but how do we produce them? Helen has the answer

The karaoke crowd
Marketing, October 2014

Crowdsourcing is to commercial creativity what the karaoke machine is to pop

Creative answers
Marketing, August 2014

Struggling to judge and comment on creative work? Helen has tips for even the newest marketer

Ideas aren’t us
Marketing, June 2012

Those who say “everyone is creative” are being creative with the truth

A flaw in the logic
Marketing, November 2011

Logic or magic? Which matters most in the generation of great creative ideas?