Brand creation and acquisition

Alt-marketing confidence
Marketing Week, February 2020

Confidence at work: how Oatly brought oat-milk to a doubting US consumer

Happy new brand
Marketing, January 2014

There’s nothing quite like giving birth – but creating a new brand comes close

Virgin modesty
Marketing, November 2011

Can Branson make us love even banks, with his acquisition of Northern Rock?

Brands for sale
Marketing, August 2010

What are the brand measures those on the acquisition trail need to probe before reaching for their chequebooks?