Column by subject


Me-too innovation Marketing Week, July 2019

New ways at looking at what already exists is innovation too – but marketers get carried away with ‘disruption’

Staying ahead Marketing Week, October 2018

Why consumers are a poor guide to consumers – and what you can do about it

Get defensive Campaign, September 2017

How the process of attack and defence can make new ideas stronger

A moveable feast Campaign, February 2017

‘Nourish the core’ is a marketing maxim. Just be careful how you define it first

Not so fast Marketing, February 2015

Incremental innovation may not sound sexy, but it could be what’s right for your brand

Bucking the trend Marketing, February 2012

Which trend predictions do you listen to, and which do you ignore?