Make this the year you innovate
Marketing Week, January 2024

The received wisdom is to advertise your way out of a downturn. There is a better way.

Optimist, realist, spotist
Marketing Week, May 2022

What is a ‘spotist’? And why are they key to marketing innovation?

Me-too innovation
Marketing Week, July 2019

New ways at looking at what already exists is innovation too – but marketers get carried away with ‘disruption’

Staying ahead
Marketing Week, October 2018

Why consumers are a poor guide to consumers – and what you can do about it

Get defensive
Campaign, September 2017

How the process of attack and defence can make new ideas stronger

A moveable feast
Campaign, February 2017

‘Nourish the core’ is a marketing maxim. Just be careful how you define it first

Not so fast
Marketing, February 2015

Incremental innovation may not sound sexy, but it could be what’s right for your brand

Bucking the trend
Marketing, February 2012

Which trend predictions do you listen to, and which do you ignore?