Internal marketing

The people principle
Marketing Week, September 2020

Why it is time for marketers to take the employer brand more seriously

Mind the gap
Marketing, October 2015

Employees who have the maximum influence on consumers are often people on the minimum wage

The jungle inside
Marketing, October 2013

Helen tackles the challenge of winning share of mind for your brand within your own organisation

Top down marketing
Marketing, January 2013

Wondering how to announce a total brand relaunch to employees? This column could help

The toughest audience
Marketing, October 2010

Five tips on how to engage the employee audience