Column by subject

Internal marketing

Mind the gap Marketing, October 2015

Employees who have the maximum influence on consumers are often people on the minimum wage

The jungle inside Marketing, October 2013

Helen tackles the challenge of winning share of mind for your brand within your own organisation

Top down marketing Marketing, January 2013

Wondering how to announce a total brand relaunch to employees? This column could help

The toughest audience Marketing, October 2010

Five tips on how to engage the employee audience