Social and engagement marketing

Not waving
Marketing, November 2014

Do consumers really want to engage more with brands?

Doubters are not deniers
Marketing, September 2013

Got doubts about social media campaigns? Don’t let the engagement bullies stop you asking basic questions

Brands, journalists, truth
Marketing, July 2013

Engaging consumers through ‘brand journalism’ sounds sexy. But there’s another side to the story

Not on a roll
Marketing, March 2013

Helen rips apart Andrex’s attempt to scramble on to the engagement marketing bandwagon