Column by subject

Social and engagement marketing

Not waving Marketing, November 2014

Do consumers really want to engage more with brands?

Doubters are not deniers Marketing, September 2013

Got doubts about social media campaigns? Don’t let the engagement bullies stop you asking basic questions

Brands, journalists, truth Marketing, July 2013

Engaging consumers through ‘brand journalism’ sounds sexy. But there’s another side to the story

Not on a roll Marketing, March 2013

Helen rips apart Andrex’s attempt to scramble on to the engagement marketing bandwagon