Helen’s final column for 2022 looks at the ultimate reading list for marketing self-improvement

Good marketers never stop learning. Good trainers know how to prepare students for the real world

Business cases can sometimes ‘teach’ us what we already know. But they’re invaluable nonetheless

Some say it’s good to fail fast. Helen says it’s better to learn slow – and fail less

Want to make it into Marketing’s ‘Power 100’? Here’s a two-pronged strategy for leaving rivals behind

What can we learn from those who’ve passed on?

No budget for new talent? Here’s how to improve the skills of the people you’ve got

Doing an MBA is hard. Very hard. Is it worth the investment?