Capability building

10 books for marketing advantage
Marketing Week, December 2022

Helen’s final column for 2022 looks at the ultimate reading list for marketing self-improvement

Learning in theory
Campaign, February 2017

Good marketers never stop learning. Good trainers know how to prepare students for the real world

What Tiger teaches
Campaign, September 2016

Business cases can sometimes ‘teach’ us what we already know. But they’re invaluable nonetheless

Failing to learn
Campaign, August 2016

Some say it’s good to fail fast. Helen says it’s better to learn slow – and fail less

Powering out of the pack
Marketing, July 2014

Want to make it into Marketing’s ‘Power 100’? Here’s a two-pronged strategy for leaving rivals behind

Wisdom of the dead
Marketing, February 2013

What can we learn from those who’ve passed on?

A marketing simulator
Marketing, January 2012

No budget for new talent? Here’s how to improve the skills of the people you’ve got

A masterful exchange
Marketing, August 2011

Doing an MBA is hard. Very hard. Is it worth the investment?