Midlifers are a big, high-spending cohort – but marketers need to understand them better

Over a lifetime, people change. Some brands have what it takes to come along for the ride

Why a new report from the World Economic Forum could point the way forward for brands with ageing consumers

When does old age start? And how should marketers change their approach to older consumers?

Is the ‘war between the generations’ real? And will brands get caught up in the crossfire?