Brands can make U feel better
Marketing Week, April 2019

Midlifers are a big, high-spending cohort – but marketers need to understand them better

Life Brands
Campaign, June 2017

Over a lifetime, people change. Some brands have what it takes to come along for the ride

The new old
Campaign, June 2017

Why a new report from the World Economic Forum could point the way forward for brands with ageing consumers

Sixty something
Marketing, November 2011

When does old age start? And how should marketers change their approach to older consumers?

The generational divide
Marketing, July 2010

Is the ‘war between the generations’ real? And will brands get caught up in the crossfire?