Column by subject

Demographics


Life Brands Campaign, June 2017

Over a lifetime, people change. Some brands have what it takes to come along for the ride


The new old Campaign, June 2017

Why a new report from the World Economic Forum could point the way forward for brands with ageing consumers


Sixty something Marketing, November 2011

When does old age start? And how should marketers change their approach to older consumers?


The generational divide Marketing, July 2010

Is the ‘war between the generations’ real? And will brands get caught up in the crossfire?