Marketing is a youth-biased discipline. What can older hands do about that?
If CMOs want to keep their brightest young marketers, they might have to break a few habits
Some of the most brilliant people in the industry worked their way up from the very bottom. Could they do that now?
Talent + courage = marketing star quality
There’s nothing wrong with competent, journeyman marketers. But wouldn’t you love to attract some real talent?
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