Marketing is a youth-biased discipline. What can older hands do about that?

If CMOs want to keep their brightest young marketers, they might have to break a few habits

Some of the most brilliant people in the industry worked their way up from the very bottom. Could they do that now?

Talent + courage = marketing star quality

There’s nothing wrong with competent, journeyman marketers. But wouldn’t you love to attract some real talent?