READ HELEN’S AWARD-WINNING COLUMNS
In 12 years as a columnist for Marketing, Campaign and now Marketing Week, Passionbrand co-founder Helen Edwards has written over 400 columns on all aspects of branding. She is a winner of both the PPA and BSME Business Columnist of the Year award.
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Few things in marketing are harder than completing your brand model. Marketers need to stop making it harder still
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