READ HELEN’S AWARD-WINNING COLUMNS

In 15 years as a columnist for Marketing, Campaign and now Marketing Week, Passionbrand co-founder Helen Edwards has written over 500 columns on all aspects of branding. She is a winner of both the PPA and BSME Business Columnist of the Year awards.

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'Optimists are us'

Three ways marketers can lead the charge for growth in this prevailing economic gloom

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