READ HELEN’S AWARD-WINNING COLUMNS
In 15 years as a columnist for Marketing, Campaign and now Marketing Week, Passionbrand co-founder Helen Edwards has written over 500 columns on all aspects of branding. She is a winner of both the PPA and BSME Business Columnist of the Year awards.
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The natural resting state of most people, confronted with some kind of brand statement on which to adjudicate, is blankness
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